Full Funnel Patient Acquisition for Growth-Minded Healthcare Practices
We're focused exclusively on full funnel patient acquisition for mid-market healthcare practices looking to grow.
Our team provides the specialized healthcare industry expertise, proven processes and the latest in predictive data technology to help mid-market healthcare organizations succeed in the most competitive fields.
The National Ambulatory Medical Care Survey reports that, on average, 45.19% of patients today are self-referring. By helping clients effectively combine demand generation marketing and intake operational improvement, our programs generate an average Return on Investment of 7-10x—without relying on outside clinics.
The result? More of the right kind of patients with greater predictability and profitability for the practice. Start maximizing your patient acquisition today with Evolve.
Healthcare marketing is more than just generating leads—it’s about guiding patients through their journey. Unfortunately, most agencies abandon their efforts after attracting potential patients (aka the “evaluate” stage). As such, 79% of healthcare leads are lost on average due to a lack of follow-up, and missed appointments cost the industry around $150 billion annually.
In the figure above, we visualize the 7 steps of the patient acquisition journey with key statistics and the division of responsibility for each part of the funnel.
Unlike other agencies, we don’t stop at lead generation—Evolve enacts a full-funnel strategy by assessing your intake process to find issues and enact improvements. This includes:
Implementing patient engagement tools, like automated reminders and easy scheduling, to reduce no-shows.
Leveraging call attribution to pinpoint high-performing campaigns and optimize intake strategies.
Providing real-time reporting and analytics so you can track key metrics like conversions and adjust your efforts as needed.
This way, your medical staff and internal marketing team can focus on providing a positive clinical experience.
Any team can call themselves medical marketing experts; here’s our proof
“We had ambitious growth goals, and the Evolve team was instrumental in helping us generate consistent results and greater efficiencies. The team has been our long-term partner for both sales and marketing activities. The results have been truly impressive!”
Kelley Holsten, Sales & Marketing Operations Manager at Riverside Radiology and Interventional Associates
“We had ambitious growth goals, and the Evolve team was instrumental in helping us generate consistent results and greater efficiencies. The team has been our long-term partner for both sales and marketing activities. The results have been truly impressive!”
Kelley Holsten, Sales & Marketing Operations Manager at Riverside Radiology and Interventional Associates
Our mission is to help great mid-market medical practices win in highly competitive arenas. We’ve helped medical practices nationwide achieve their goals, spanning a diverse range of specialties:
You’ll be free of headache-inducing compliance issues
The healthcare industry is riddled with potential risks. On December 1, 2022, the Centers for Medicare and Medicaid Services Office of Civil Rights (OCR) made it more so by issuing new guidelines under HIPAA on website user data tracking.
As specialists in medical practice marketing, we study each new guideline and develop processes for minimizing risk across the digital realm, including website hosting, website forms, Google Analytics, Google Ads and Meta Ads.
Since the rise of digital technology and the increasing use of electronic health records (EHRs), HIPAA has had to evolve. On December 1, 2022, the Centers for Medicare and Medicaid Services Office of Civil Rights issued new guidelines clarifying that HIPAA rules apply to online tracking technologies like Google Analytics. When health information is collected or shared with tracking tech vendors, HIPAA regulations must be followed to prevent unauthorized sharing of patient data. The new guidelines make a lot of practices noncompliant with website hosting, website forms, Google Analytics, and more.
ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design. It mandates that all electronic technology, like a website, be accessible to people with disabilities. In a pivotal case, Robles v. Domino’s Pizza, a blind man sued Domino’s for an inaccessible website and app and eventually won. After the Ninth Circuit Court of Appeals decided that the ADA applies to websites and that Domino’s had fair notice in 2019, lawsuits sharply rose. Over 10,000 website accessibility lawsuits have been filed since then, with the average ADA website lawsuit settlement averaging $35,000
You’ll have a reliable team of specialists at your service
Too many agencies claim they can handle the hurdles of the healthcare realm but ultimately leave physician practices in the dust.
You’re not partnering with Evolve for grand claims and promising beginnings. We’ve focused all our people, processes and technology on one singular end goal: generating qualified patients quickly and consistently.
You won’t be locked into a multiyear contract or a restrictive website platform.
Set yourself free from the companies handcuffing you to their services regardless of performance. At Evolve, if we don’t deliver the results you want, cancel at any time with 30 days’ notice.
In addition, we won’t lock you into a closed-source website platform but will move you onto a WordPress site you own forever.
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