Evolve Healthcare Marketing

About Us

You’ve never worked with a digital agency like us

Let’s be honest — most agencies serving medical practices suck.
At Evolve, we align our people, processes and technology to one goal: getting you patients.

Evolve is a healthcare digital marketing agency specializing exclusively in patient acquisition.

According to the National Ambulatory Medical Care Survey, on average, 45.19% of patients today are self-referring. Our digital programs enable practices to build a predictable and profitable process for generating new patients, so they are no longer reliant upon outside clinics. 

If your organization wants to WIN in a highly competitive market but needs a more specialized marketing resource to make it happen, we’ll be a great fit.

Why choose Evolve?

Because results today can be measured, so it’s time to stop tolerating excuses

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

You may have heard this famous quote from advertiser John Wannamaker dating back to 1893. Well, times have changed. Today, the technology is available to target the right audiences with the right message at the right time and ultimately report results. However, many agencies are still clinging to outdated tactics and, worse, still quoting John Wannamaker.

Because we put our money where our mouth is

Most clients feel better about investing in Evolve than in the stock market. On average, our patient acquisition pilot programs generate a 7-10x ROI within the first four months. Best of all, we put our money where our mouth is.

We do a performance guarantee of at least 3x ROI for select specialties. Should we fall short, we'll apply a discount equal to the percentage by which we missed the target.

We don’t lock you into a multi-year contract that benefits our company’s enterprise value over yours. If you’re unhappy with the performance of your campaigns, you’re free to leave with just a 30-day notice.

Because relationships are built on trust and transparency

We don’t just send a monthly report and hope you find time to read it, or worse, hope you don’t. Evolve delivers on-demand reporting. Just log in and see your results at any time.

Also, we use our expertise to demystify digital marketing, not cloud your judgment with obscure terminology. That’s why we only provide data that matters, like ROI, cost per lead and cost per acquisition. We even provide a dashboard glossary and are always willing to talk through any question.

Peter Cunningham, CEO

Meet our founder

As the father of three children — two with special needs — I have come to depend upon great healthcare providers in my life. It’s during the darkest of times that great providers are needed the most to inspire hope. As such, at Evolve, we’re committed to helping great healthcare providers prosper so they can provide outstanding care to more people when it’s needed most.

Peter Cunningham, President
Peter Cunningham

Our Commitment to Giving Back

Evolve donates one percent of its gross sales to charities serving the needs of children suffering from chronic illnesses and trauma:

Still Unsure About Giving Us a Chance?

Research published by Marketing Week reported that just 15% of brands believe that agencies fully deliver on trust. To put this in perspective, a Forbes report on trusted professions in America today found that only 8% of people would rate car salespeople as honest and ethical.

So, marketing agencies aren’t that far above the trustworthiness of a car salesman in the eyes of the public, which isn’t a surprise. Many agencies make promises they cannot deliver and claim expertise they do not have.

If you’ve been burned in the past by an agency, have never worked with one or are contemplating a switch, give the following articles a read. They’ll help you better understand the good qualities and red flags to watch for when evaluating a digital marketing agency.

Anyone can make guarantees. We give you proof.

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FAQ

The world has changed, and practices can’t survive on referrals alone. People today are turning increasingly towards digital means to find their doctors, look up symptoms and find medical information.  It’s crucial for healthcare providers to position themselves as an expert source of this information and to be easily findable online.

Today, 77% of patients will search for services in their area online before they make an appointment. Top-performing practices are embracing this new reality by investing in digital marketing to be visible at the right time and with the right message to the right people making those searches. If not, they’ll go elsewhere.

At Evolve, we help our clients seize this shift and turn it into an opportunity to outmaneuver the competition.

A successful client onboarding process is essential for digital marketing. Onboarding is the most extensive time needed from the client. We don’t overwhelm new clients, but we need to make sure you get enough information to help you with your strategy to achieve your short- and long-term goals as a business and set clear expectations. Here is an outline of a typical client onboarding journey:

  1. We send an onboarding document to be signed and a launch packet to gather necessary information from your team. We divide our questions into categories: general client information, branding and marketing, business and industry, brand assets, and access to client accounts. Packet completion is needed 48 hours before the client kickoff call.

  2. We have a kickoff call to review the nuances of your company and ensure our goals are aligned. This is the largest time commitment for a meeting you’ll need to make, typically 45-60 minutes. We confirm timelines, milestones, scope and expectations, and dig into your intake process so we can coordinate digital marketing with operations.

  3. We schedule weekly pre-launch campaign calls, 15-30 minutes each, before the website/digital campaign launching. These calls allow us to discuss any outstanding items for your campaign.

  4. Upon completing our research, we develop a strategic advertising plan, including creative concepts.

  5. You provide feedback on creative concepts. We adjust accordingly and launch digital campaign(s).

  6. Evolve keeps track of your campaign(s) and makes adjustments as needed. We schedule monthly check-in calls with you to discuss results and collect feedback.

The timeline for a successful campaign depends on its size and scope as well as the medical specialty. With that said, conservatively, our campaigns tend to take 3 months to show significant results. At 4 months, we tend to reach 7-10x ROI, with full maturity at around 9-12 months.

We offer full transparency — your campaign’s KPIs will be tracked in your custom dashboards.

As the saying goes, you can’t manage what you can’t measure. As a medical digital marketing agency with experience spanning across 17 different specialties nationwide, we’re qualified to make educated predictions.

On average, our programs generate a 7-10x ROI within a four-month pilot program. Our consistency is such that we use this benchmark to establish a predictability model that anticipates results for each program, i.e., a performance forecast. This will help you know what to expect for ROI as your campaign progresses.

During the onboarding process, we appreciate your active engagement. Your input and collaboration are crucial to ensure our objectives are aligned.

Past this point, your level of involvement is largely up to you. We will send forth digital material for your timely feedback and approval. Once the digital campaigns are running, they operate like a well-oiled machine.

However, we schedule monthly performance recap meetings to ensure your continued satisfaction and that all projects are completed on time and within budget. This is also an opportunity for your Customer Success Manager (CSM) to walk you through your results.

For practices that hire digital agencies, KPIs are the cornerstone of how an agency’s worth is measured and defined. But without context, numbers are just numbers. Our CSM provides insight into the metrics so you can understand Evolve’s strategy and know what results to expect in the coming months.