Healthcare Marketing Hub

Google PPC, or pay-per-click, is one of the most popular and effective forms of search engine healthcare marketing for medical practices. It has been proven as one of the fastest and most predictable ways to get patients in the door. Unfortunately, many medical practices rely on healthcare digital marketing agency teams for their marketing efforts, and not all of those marketers are created equal. Quantitative performance varies widely due to both the skills of the digital marketing practitioner and their capacity to keep up with the continuous evolution of Google's algorithms, which are driven by AI-based technology.

It doesn't matter if freelancers, outside agencies, an internal team or a combination of these execute your healthcare digital marketing programs. One thing remains constant, though. At a minimum, it’s critical to evaluate your marketing efforts at least annually to see how your efforts are performing relative to the key factors that determine your overall success. These factors can include your business objectives, local competitors and industry best practices. Evaluations are critical for several reasons.

For many providers, including medical care providers, ADA compliance is an unknown. You may not realize that your website needs to be ADA compliant, especially if you have not had to worry about it in the past. However, ADA compliance is a growing threat to any organization with a consumer-facing website—and it's particularly a problem for medical practices since they often attract lawsuits due to the perception of having deep pockets.

Your patients may do a great deal of research before they decide to use your practice. They want to feel confident that you are the best-choice provider for the services they need and that they can count on you to help them accomplish their medical goals. In today's era of healthcare consumerism, many people are taking their medical care in their own hands, including looking up online patient reviews before they choose a provider.

The patient journey has changed dramatically in the past couple of years. As a medical practice leader, your traditional methods of attracting and retaining patients have been completely upended. Healthcare marketing has undergone a dramatic shift – and many practices are scrambling to keep up.

Despite unprecedented population growth in the southeastern United States, a leading orthopedic practice in the region was experiencing anemic long-term increases in patient volume. Evolve Healthcare Marketing executed upon a digital marketing pilot that delivered 131 new patients and achieved 10.11x ROI within three months.

Evolve Healthcare Marketing founder and CEO Peter Cunningham was recently interviewed on the Inspired Insider podcast about how the firm helped a client grow from nine to 60 clinics. Cunningham also discussed trends in healthcare, how he started Evolve and what it takes today to grow a healthcare business.

During the pandemic, it’s important to meet families of children with autism where they’re at. In terms of providing clinical services, this means incorporating tools like telehealth and in-home visits that allow patients to get the ABA therapy they need in the safety of their own homes. But it also means getting the word out to potential patients that help’s available in gathering places that are popular during a pandemic; namely, on social media platforms, streaming video services and other online platforms that are currently experiencing historic traffic volumes.