Evolve Healthcare Marketing founder and CEO Peter Cunningham was recently interviewed on the Inspired Insider podcast about how the firm helped a client grow from nine to 60 clinics. Cunningham also discussed trends in healthcare, how he started Evolve and what it takes today to grow a healthcare business.
The latest thought leadership content from Evolve Healthcare Marketing.
Insights on the healthcare market, marketing automation, customer acquisition, content development and more.
During the pandemic, it’s important to meet families of children with autism where they’re at. In terms of providing clinical services, this means incorporating tools like telehealth and in-home visits that allow patients to get the ABA therapy they need in the safety of their own homes. But it also means getting the word out to potential patients that help’s available in gathering places that are popular during a pandemic; namely, on social media platforms, streaming video services and other online platforms that are currently experiencing historic traffic volumes.
With the coronavirus pandemic disrupting many aspects of daily life, nearly two-thirds of Americans say their routine colonoscopies have been canceled, according to a recent survey published by the American Society of Clinical Oncology. Even more, the vast majority of these cancellations are because the patients themselves canceled the appointment.
More than one-third of the U.S. population says they’re delaying healthcare during the pandemic, according to the Centers for Disease Control and Prevention. Even more, 12 percent say they’ve skipped emergency care during the past six months in order to avoid potential COVID exposure at a hospital or medical practice. And another 32 percent said they’re even delaying routine care during the pandemic.
During the pandemic, it’s important to meet patients where they’re at. In terms of clinical delivery, this means incorporating tools like telehealth that allow patients to get the healthcare they need in the safety of their own homes. But it also means getting the word out to potential patients that help’s available in gathering places that are popular during a pandemic; namely, on social media platforms, streaming video services and other online platforms that are currently experiencing historic traffic volumes.
Despite unprecedented population growth in the southeastern United States, a leading orthopedic practice in the region was experiencing anemic long-term increases in patient volume. Evolve Healthcare Marketing executed upon a digital marketing pilot that delivered 131 new patients and achieved 10.11x ROI within three months.
A leading community oncology practice struggled with new patient acquisition and physician recruitment. Evolve Healthcare Marketing executed upon a digital marketing pilot that delivered 963 new patient inquiries within three months—and at a fraction of the cost of a traditional marketing program.
With total U.S. healthcare spending expected to reach $5.5 trillion by 2025—or roughly 20 percent of the nation’s entire economic output—B2B healthcare companies aren’t expected to face a shortage of customers anytime soon. Still, it’s no easy task identifying and engaging tough- to-reach audiences like doctors and hospital executives—and determining the alpha or return on investment.
At its core, B2B marketing aims to reach decision makers and influence their purchasing behavior. But, the game has changed. Decision makers engage brands long before a purchase is made, and it’s now critical to embrace the modern sales and marketing funnel to deliver an integrated brand experience.
Organizations often make considerable investments into developing great content, only to let these white papers, blogs and case studies gather dust. While there’s no one-size-fits-all approach to creating these valuable tools, a well-designed library can put it at the fingertips of prospects and buyers.
As the healthcare industry continues to grow, healthcare businesses need the right insights to outperform the competition and bring their products and services to the right markets. Marketing automation software (MAS) offers B2B healthcare firms these valuable insights.