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The latest thought leadership content from Evolve Healthcare Marketing.
Insights on the healthcare market, marketing automation, customer acquisition, content development and more.

 

Case study: Advanced digital marketing tactics accelerate orthopedic practice’s patient acquisition

Despite unprecedented population growth in the southeastern United States, a leading orthopedic practice in the region was experiencing anemic long-term increases in patient volume. Evolve Healthcare Marketing executed upon a digital marketing pilot that delivered 131 new patients and achieved 10.11x ROI within three months.

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Redefining market engagement

At its core, B2B marketing aims to reach decision makers and influence their purchasing behavior. But, the game has changed. Decision makers engage brands long before a purchase is made, and it’s now critical to embrace the modern sales and marketing funnel to deliver an integrated brand experience.

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