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The latest thought leadership content from Evolve Healthcare Marketing.
Insights on the healthcare market, marketing automation, customer acquisition, content development and more.

 

Perspectives Vol. 5: How ABA providers can help families of children with autism get the care they need during the COVID-19 pandemic

During the pandemic, it’s important to meet families of children with autism where they’re at. In terms of providing clinical services, this means incorporating tools like telehealth and in-home visits that allow patients to get the ABA therapy they need in the safety of their own homes. But it also means getting the word out to potential patients that help’s available in gathering places that are popular during a pandemic; namely, on social media platforms, streaming video services and other online platforms that are currently experiencing historic traffic volumes.

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Perspectives Vol. 4: How GI providers can help patients get the help they need during the COVID-19 pandemic

With the coronavirus pandemic disrupting many aspects of daily life, nearly two-thirds of Americans say their routine colonoscopies have been canceled, according to a recent survey published by the American Society of Clinical Oncology. Even more, the vast majority of these cancellations are because the patients themselves canceled the appointment.

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Perspectives Vol. 3: How ENT providers can get patients the care they need during the global healthcare crisis

More than one-third of the U.S. population says they’re delaying healthcare during the pandemic, according to the Centers for Disease Control and Prevention. Even more, 12 percent say they’ve skipped emergency care during the past six months in order to avoid potential COVID exposure at a hospital or medical practice. And another 32 percent said they’re even delaying routine care during the pandemic.

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Perspectives Vol. 2: Preventing pandemic-related healthcare delays

During the pandemic, it’s important to meet patients where they’re at. In terms of clinical delivery, this means incorporating tools like telehealth that allow patients to get the healthcare they need in the safety of their own homes. But it also means getting the word out to potential patients that help’s available in gathering places that are popular during a pandemic; namely, on social media platforms, streaming video services and other online platforms that are currently experiencing historic traffic volumes.

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Case study: Advanced digital marketing tactics accelerate orthopedic practice’s patient acquisition

Despite unprecedented population growth in the southeastern United States, a leading orthopedic practice in the region was experiencing anemic long-term increases in patient volume. Evolve Healthcare Marketing executed upon a digital marketing pilot that delivered 131 new patients and achieved 10.11x ROI within three months.

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Perspectives Vol. 1: Differentiation & Integration in B2B Healthcare Marketing

With total U.S. healthcare spending expected to reach $5.5 trillion by 2025—or roughly 20 percent of the nation’s entire economic output—B2B healthcare companies aren’t expected to face a shortage of customers anytime soon. Still, it’s no easy task identifying and engaging tough- to-reach audiences like doctors and hospital executives—and determining the alpha or return on investment.

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Redefining market engagement

At its core, B2B marketing aims to reach decision makers and influence their purchasing behavior. But, the game has changed. Decision makers engage brands long before a purchase is made, and it’s now critical to embrace the modern sales and marketing funnel to deliver an integrated brand experience.

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