A leading community oncology practice struggled with new patient acquisition and physician recruitment. Evolve Healthcare Marketing executed upon a digital marketing pilot that delivered 963 new patient inquiries within three months—and at a fraction of the cost of a traditional marketing program.
The latest thought leadership content from the team at Evolve Healthcare Marketing.
Insights on the healthcare market, marketing automation, customer acquisition, content development and more.
Perspectives is a multi-volume eBook published by the team at Evolve Healthcare Marketing. Each volume offers unique insights into B2B healthcare marketing. Perspectives Vol. 1 focuses on differentiation and integration in B2B healthcare.
At its core, B2B marketing aims to reach decision makers and influence their purchasing behavior. But, the game has changed. Decision makers engage brands long before a purchase is made, and it’s now critical to embrace the modern sales and marketing funnel to deliver an integrated brand experience.
Organizations often make considerable investments into developing great content, only to let these white papers, blogs and case studies gather dust. While there’s no one-size-fits-all approach to creating these valuable tools, a well-designed library can put it at the fingertips of prospects and buyers.
As the healthcare industry continues to grow, healthcare businesses need the right insights to outperform the competition and bring their products and services to the right markets. Marketing automation software (MAS) offers B2B healthcare firms these valuable insights.