Healthcare Marketing Hub

During the pandemic, it’s important to meet families of children with autism where they’re at. In terms of providing clinical services, this means incorporating tools like telehealth and in-home visits that allow patients to get the ABA therapy they need in the safety of their own homes. But it also means getting the word out to potential patients that help’s available in gathering places that are popular during a pandemic; namely, on social media platforms, streaming video services and other online platforms that are currently experiencing historic traffic volumes.

With the coronavirus pandemic disrupting many aspects of daily life, nearly two-thirds of Americans say their routine colonoscopies have been canceled, according to a recent survey published by the American Society of Clinical Oncology. Even more, the vast majority of these cancellations are because the patients themselves canceled the appointment.

More than one-third of the U.S. population says they’re delaying healthcare during the pandemic, according to the Centers for Disease Control and Prevention. Even more, 12 percent say they’ve skipped emergency care during the past six months in order to avoid potential COVID exposure at a hospital or medical practice. And another 32 percent said they’re even delaying routine care during the pandemic.

During the pandemic, it’s important to meet patients where they’re at. In terms of clinical delivery, this means incorporating tools like telehealth that allow patients to get the healthcare they need in the safety of their own homes. But it also means getting the word out to potential patients that help’s available in gathering places that are popular during a pandemic; namely, on social media platforms, streaming video services and other online platforms that are currently experiencing historic traffic volumes.

With total U.S. healthcare spending expected to reach $5.5 trillion by 2025—or roughly 20 percent of the nation’s entire economic output—B2B healthcare companies aren’t expected to face a shortage of customers anytime soon. Still, it’s no easy task identifying and engaging tough-to-reach audiences like doctors and hospital executives—and determining the alpha or return on investment.