At its core, B2B marketing aims to reach decision makers and influence their purchasing behavior. But, the game has changed. Decision makers engage brands long before a purchase is made, and it’s now critical to embrace the modern sales and marketing funnel to deliver an integrated brand experience.
Infographics
The latest infographics from the team at Evolve Healthcare Marketing.
Insights on the healthcare market, marketing automation, customer acquisition, content development and more.
Marketing automation: The new frontier in B2B healthcare marketing
As the healthcare industry continues to grow, healthcare businesses need the right insights to outperform the competition and bring their products and services to the right markets. Marketing automation software (MAS) offers B2B healthcare firms these valuable insights.