Situation
Strive Psychiatry was a leader in individualized therapy and medical treatments for anxiety, depression, and related conditions. To support its growth, management sought to increase case volume for medication management and TMS therapy—two high-value specialty services.
However, previous agencies had failed to deliver results with TMS-focused marketing efforts, leaving leadership frustrated. Meanwhile, competition in the mental health space continued to intensify. With the estimated lifetime value of a new therapy patient at $1,000, Strive Psychiatry needed a cost-effective, scalable, and predictable way to grow its patient base.
Solution
Evolve Healthcare Marketing developed a predictable, scalable, and profitable patient acquisition program for Strive Psychiatry.
We began by performing a Website Content & Technical Assessment, which revealed significant performance issues. Key issues included:
Design & Technical Issues
Slow animations delayed load times, broken dropdown links disrupted navigation, and the contact form allowed empty submissions, leading to missed leads.
Web Copy & Messaging
The site lacked proof-of-performance stats, key messaging didn’t highlight Strive’s advantages, and inconsistent fonts hurt readability.
Compliance & Accessibility
Website was not ADA-compliant. We recommended they correct the low-contrast text that made content hard to read, among other problems.
Before they committed to a partnership with Evolve, we offered a performance proforma–a forecasted return on investment–to Strive’s leadership. We utilized our own benchmarks to create a data-driven roadmap with expectations that their practice would reach a 7-10x ROI. Once they signed on, we immediately optimized their SEO and launched a four-month patient acquisition pilot program using Google PPC and retargeting.
Results
Our patient acquisition program transformed Strive Psychiatry’s marketing into a high-performance growth engine. We delivered a scalable and predictable lead generation system for their TMS therapy and medication management services. By implementing our data-driven approach, Strive Psychiatry now benefits from consistent patient flow.
“Evolve developed a plan to optimize our marketing efforts by leveraging the power of the Internet and social media. The results have been outstanding and exceeded all expectations.”
Cory Weaver, Chief Executive Officer at Strive Behavioral Health
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