At its core, B2B marketing aims to reach decision makers and influence their purchasing behavior. But, the game has changed. Decision makers engage brands long before a purchase is made, and it’s now critical to embrace the modern sales and marketing funnel to deliver an integrated brand experience.
Category: Blog
Aligning marketing and sales with a content library
Organizations often make considerable investments into developing great content, only to let these white papers, blogs and case studies gather dust. While there’s no one-size-fits-all approach to creating these valuable tools, a well-designed library can put it at the fingertips of prospects and buyers.
Marketing automation: The new frontier in B2B healthcare marketing
As the healthcare industry continues to grow, healthcare businesses need the right insights to outperform the competition and bring their products and services to the right markets. Marketing automation software (MAS) offers B2B healthcare firms these valuable insights.
