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Redefining market engagement

At its core, B2B marketing aims to reach decision makers and influence their purchasing behavior. But, the game has changed. Decision makers engage brands long before a purchase is made, and it’s now critical to embrace the modern sales and marketing funnel to deliver an integrated brand experience.

Aligning marketing and sales with a content library

Organizations often make considerable investments into developing great content, only to let these white papers, blogs and case studies gather dust. While there’s no one-size-fits-all approach to creating these valuable tools, a well-designed library can put it at the fingertips of prospects and buyers.

July 29, 2017July 1, 2020In Blog