At its core, B2B marketing aims to reach decision makers and influence their purchasing behavior. But, the game has changed. Decision makers engage brands long before a purchase is made, and it’s now critical to embrace the modern sales and marketing funnel to deliver an integrated brand experience.
As the healthcare industry continues to grow, healthcare businesses need the right insights to outperform the competition and bring their products and services to the right markets. Marketing automation software (MAS) offers B2B healthcare firms these valuable insights.