Healthcare Marketing for Chicago Practices
Evolve is a Premier Healthcare Digital Marketing Agency for Chicago Medical Practices
In 2010, Peter began working as an outsourced Chief Marketing Officer for Chicago healthcare businesses. As demand grew, the one-man practice became a management consulting firm with full-service content marketing agency solutions.
From there, he founded Evolve Healthcare Marketing, a healthcare digital marketing agency focused on multi-site medical practices. After witnessing various healthcare marketing pitfalls in the field, Evolve was founded on the principles of specialization, transparency, and measurable results.
Healthcare Specialization Matters
Hiring a generalist agency or freelancer isn't worth the risk when competing in an industry with as many niches and legal requirements as healthcare. Patients demand specialists, and so should healthcare organizations. For Evolve, healthcare digital marketing is not just what we do but all we do. Our team’s formula for growth has generated thousands of new patients and millions in revenue for our Chicago clients.
Strong Relationships Are Built on Transparency and Trust
Our clients have high expectations for themselves, their businesses and us. At the beginning of each relationship, we establish quantitative goals and performance measures. With our proprietary dashboard, you’ll have an account that gives real-time performance data. Evolve doesn’t lock clients in with long-term contracts. If you’d like to exit the relationship, just give us a 30-day notice.
Marketing Should Be Measurable
Many traditional marketing tactics are now obsolete, resulting in diminishing returns on investment year over year. Evolve uses the most advanced healthcare digital marketing solutions—digital advertising platforms, content, conversion optimization and real-time reporting—and creates meaningful performance indicators to quantify results and inform improvements.
Medicine is Local—Partner With An Agency With Proven Results for Chicago Practices
“Medicine is local” is a popular mantra across the healthcare community – and for good reason. Chicago as a whole and its various markets have their own unique dynamics based on a variety of factors, including:
- Population Density
- Demographics
- Payer environment
- Competitive landscape
- Patient needs
As a result, top-performing Chicago healthcare digital marketing agencies don’t apply a one-size-fits-all approach to patient acquisition. Rather, they choose an agency that understands the nuances of their Chicago communities and invest in a strategy that maximizes their place in the market.
Specialties that have thrived from our programs include:
Our consistency is such that we use this benchmark to establish a predictability model that anticipates results for each program, i.e., a performance forecast.
Relief Allergy & Sinus Institute wanted to create a strong multi-location brand throughout Chicago’s western suburbs.
The practice did very little promotion before our involvement and relied on its outstanding clinical reputation for referrals. While that worked for the initial location, it didn’t provide the flow of patients needed to grow beyond a single clinic.
Results:
Results From Campaigns Targeting the Greater Chicago Area
The average medical practice receives a Google click-through rate (CTR) of 3.27% and a PPC conversion rate of 3.36%. Meanwhile, Chicago practices that partner with Evolve typically achieve click-through rates of 4-6% and conversion rates of at least 5-7%.
ENT practice that specializes in sinus solutions
Pediatric branch of nationwide physical therapy brand, providing ABA therapy
Multi-location behavioral health practice
Nation-wide physical therapy brand offering orthopedic services
Multi-location allergy practice
Our Marketing Solutions for Chicago Practices in the New Age
Digital Marketing Assessment
Our digital marketing assessment provides an unbiased and quantitative evaluation of your current strategies. Discover how your practice is performing compared to your competition.
Display Advertising
Display advertising refers to visual ads across digital platforms, such as images and videos. Achieve maximum visibility with this strategy managed by healthcare marketing experts.
Google Ads
Google Ads are the fastest and most predictable way to convert patients. While the average industry PPC conversion rate is 2.4%, our clients achieve rates of 10% and higher.
Patient Acquisition Diagnostic
Assess your patient acquisition process and receive expert recommendations for practice growth. Our evaluation is not contingent on whether or not you move forward with us.
Patient Intake Process Review
A positive, seamless intake experience is crucial to turning leads into patients. That’s why we provide counsel and resources on operational best practices and technology.
Reporting & Analytics
Evolve’s reporting & analytics is easy to navigate and show real-time results you can always access. We report only the most relevant information, so there’s no need to hunt for critical insights.
Retargeting
The patient journey is a winding road. Take back leads with HIPAA-compliant retargeting done by healthcare marketing professionals.
Social Media Marketing
Evolve drives high, accurate conversions through social PPC by identifying healthcare decision-makers for families and targeting them using the Meta Audience Network's tools.
Website Design & Services
Our websites are designed to get patients in the door. We’ll work on your site from start to finish and won’t hold it hostage if you stop working with us. It’s your site. You deserve to own it.
SEO
With an exclusive focus on healthcare marketing, we've developed SEO strategies to deliver the right kinds of patients each month for mental and behavioral health practice leaders.
B2B Marketing Strategies
Traditional B2B marketing tactics are yielding diminishing returns annually. Our team leverages multi-channel digital engagement to access and influence hard-to-reach audiences.
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