Strap yourself in—it’s going to be a wild ride.
Healthcare is one of the fastest growing industries in the United States. It’s also showing no signs of slowing down during the next decade, as baby boomers reach full retirement age and more Americans receive healthcare coverage under the Affordable Care Act.
As we all know, change means opportunity. And as our industry continues to grow, healthcare businesses need the right insights to outperform the competition and bring their products and services to the right markets.
Marketing automation software (MAS) offers B2B healthcare firms these valuable insights. By digitizing the sales process, MAS helps decision makers pinpoint potential buyers, educate them about their products or services, and measure the success of sales and marketing efforts—all at the click of a button.
At the same time, healthcare lags far behind other industries when it comes to MAS adoption. While 65 percent of information technology companies use MAS, only 2 percent of healthcare firms today use these tools. With overall MAS adoption increasing by 22 percent annually, according to SiriusDecisions, Inc., this is expected to change rapidly.
So why wait until your competition beats you to it?