Healthcare Marketing Case Study: Community Oncology Practice

Healthcare Marketing Case study: Transforming patient acquisition marketing at a community oncology practice

Digital marketing pilot delivers 597 new patient inquiries within three months—and at a fraction of the cost of a traditional marketing program

transforming new patient acquisition marketing at a community oncology practice

A leading community oncology practice struggled with new patient acquisition and physician recruitment in several markets that faced fierce competition from health systems.

By working with Evolve Healthcare Marketing and leveraging digital marketing tactics, the practice reemerged as a formidable force in the market and is taking market share from the competition.

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Despite unprecedented population growth in the southeastern United States, a leading orthopedic practice in the region was experiencing anemic long-term increases in patient volume. Evolve Healthcare Marketing executed upon a digital marketing pilot that delivered 131 new patients and achieved 10.11x ROI within three months.

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During the pandemic, it’s important to meet families of children with autism where they’re at. In terms of providing clinical services, this means incorporating tools like telehealth and in-home visits that allow patients to get the ABA therapy they need in the safety of their own homes. But it also means getting the word out to potential patients that help’s available in gathering places that are popular during a pandemic; namely, on social media platforms, streaming video services and other online platforms that are currently experiencing historic traffic volumes.

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Perspectives Vol. 4: How GI providers can help patients get the help they need during the COVID-19 pandemic

With the coronavirus pandemic disrupting many aspects of daily life, nearly two-thirds of Americans say their routine colonoscopies have been canceled, according to a recent survey published by the American Society of Clinical Oncology. Even more, the vast majority of these cancellations are because the patients themselves canceled the appointment.

Healthcare Marketing Case study: Transforming patient acquisition marketing at a community oncology practice

Digital marketing pilot delivers 597 new patient inquiries within three months—and at a fraction of the cost of a traditional marketing program

Download Case Study

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