Healthcare Marketing Case Study: Transforming patient acquisition marketing at a community oncology practice

Digital marketing pilot delivers 597 new patient inquiries within three months—and at a fraction of the cost of a traditional marketing program

A leading community oncology practice struggled with new patient acquisition and physician recruitment in several markets that faced fierce competition from health systems.

The client was the largest oncology practice in the region and for years had spent nearly $500,000 annually on traditional medical marketing via local advertising (TV, print, billboard and radio) as well as sponsored community involvement. This marketing program provided very little ROI, and more importantly, practice-wide patient volume had been stagnant for the last two years. As a result, the practice’s financial performance was impacted, and there were concerns about the recruitment and retention of new oncologists to replace clinicians nearing retirement age.

By working with Evolve Healthcare Marketing and leveraging digital marketing tactics, the practice reemerged as a formidable force in the market and is taking market share from the competition.