Case Study: Community Oncology Practice - Evolve Healthcare Marketing

Case study: Transforming patient acquisition marketing at a community oncology practice

Digital marketing pilot delivers 597 new patient inquiries within three months—and at a fraction of the cost of a traditional marketing program

transforming new patient acquisition marketing at a community oncology practice

A leading community oncology practice struggled with new patient acquisition and physician recruitment in several markets that faced fierce competition from health systems.

By working with Evolve Healthcare Marketing and leveraging digital marketing tactics, the practice reemerged as a formidable force in the market and is taking market share from the competition.

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Case Study

Case study: Advanced digital marketing tactics accelerate orthopedic practice’s patient acquisition

Despite unprecedented population growth in the southeastern United States, a leading orthopedic practice in the region was experiencing anemic long-term increases in patient volume. Evolve Healthcare Marketing executed upon a digital marketing pilot that delivered 131 new patients and achieved 10.11x ROI within three months.

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Perspectives Vol. 5: How ABA providers can help families of children with autism get the care they need during the COVID-19 pandemic

During the pandemic, it’s important to meet families of children with autism where they’re at. In terms of providing clinical services, this means incorporating tools like telehealth and in-home visits that allow patients to get the ABA therapy they need in the safety of their own homes. But it also means getting the word out to potential patients that help’s available in gathering places that are popular during a pandemic; namely, on social media platforms, streaming video services and other online platforms that are currently experiencing historic traffic volumes.

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Redefining market engagement

At its core, B2B marketing aims to reach decision makers and influence their purchasing behavior. But, the game has changed. Decision makers engage brands long before a purchase is made, and it’s now critical to embrace the modern sales and marketing funnel to deliver an integrated brand experience.

Case study: Transforming patient acquisition marketing at a community oncology practice

Digital marketing pilot delivers 597 new patient inquiries within three months—and at a fraction of the cost of a traditional marketing program

Download Case Study

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