Digital marketing pilot delivers 131 new patients, achieves 10.11x ROI within three months
Despite unprecedented population growth in the southeastern United States, a leading orthopedic practice in the region was experiencing anemic long-term increases in patient volume. This stagnant growth
was due to two primary reasons:
- Increased competition: Regional health systems and a newly established national brand were both ramping up their marketing efforts in a bid to win over the local patient population.
- Outdated marketing strategy: While the group maintained an excellent reputation and was the largest independent orthopedic practice in the area, it was overspending — $1 million-plus each year — on difficult-to-measure tactics such as TV, print, billboard and radio advertisements. Even more, its marketing strategy was not in line with the requisite payer mix necessary for growing the practice.
The practice executed a 90-day digital marketing pilot program mapped out by Evolve Healthcare Marketing that was designed to optimize its payer mix. The multi-tiered campaign utilized a full range of digital marketing and advertising tactics.