Seeking Alpha: Differentiation & Integration in B2B Healthcare Marketing
With total U.S. healthcare spending expected to reach $5.5 trillion by 2025—or roughly 20 percent of the nation’s entire economic output—B2B healthcare companies aren’t expected to face a shortage of customers anytime soon. Still, it’s no easy task identifying and engaging tough- to-reach audiences like doctors and hospital executives—and determining the alpha or return on investment.
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