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Podcast: Peter Cunningham discusses B2C growth strategies in healthcare

If you’re looking to expand your medical practice, you need to consider some core challenges. The first is the location and size of your competition. Is the competition a dominant health system where referrals are kept within the organization? When you figure that out, the next step is how positioned are you to attract patients online? Do you know your buyer’s journey?

Peter Cunningham, founder and CEO of Evolve Healthcare Marketing, has built an engine that addresses these challenges for a client to expand from nine to 60 locations with increasing patient inflow. 

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz and Peter Cunningham discuss the current changes in healthcare marketing, the medical service buyer’s journey, challenges to consider when expanding your practice locations, how to overcome them, and lots more.

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