reliable lead generation.
Paid digital advertising is the new frontier of healthcare marketing. Not only is it the fastest way to get new patients and customers in the door, but it is a necessary strategy for healthcare practices and businesses looking to compete in this new digital landscape.
- Today, nearly 60% of consumers use the internet to search for a new service or care site.
- According to a 2020 survey commissioned by Doctor.com, 56% of patients say the availability of relevant and accurate information online is a make-or-break factor when choosing a doctor.
- Nearly half of the respondents in our 2023 survey of key healthcare decision-makers say more than 20% of new patients are self-referral vs. physician referral.
Unfortunately, not all healthcare digital marketing agencies are created equal. Accurate targeting, proper campaign development, knowledgeable execution and measurement are required to deliver an effective ROI and profitable campaign scalability.
We understand the challenges and hesitation in entrusting your company’s marketing success to others. That’s why Evolve Healthcare Marketing operates off the one thing that truly counts: proven data and results. Our programs typically achieve an ROI between 7x and 10x, and we have the case studies to prove it.
Our approach to healthcare digital marketing:
- Target the right people at the right time. Once we’ve identified your ideal audience, we tailor each ad to get our ads in front of them. Afterward, we continuously refine the campaign to keep bringing in the right leads.
- Get to know your brand. We become experts at who you are and what you do so that we can tell your unique brand story at every step of the sales funnel.
- Provide real-time intelligence tracking. We use a proprietary business intelligence dashboard that delivers real-time visibility into the performance of your digital ads, including metrics such as clicks, conversions and return on investment, so that you can make informed decisions about your campaign.