Evolve Healthcare Marketing

Digital Marketing Assessment

Evolve Offers Comprehensive Digital Marketing Assessments.

Gain clarity and establish a game plan.

Evolve Healthcare Marketing delivers an objective digital marketing assessment of how your practice is positioned to compete online for patients versus your competition. These in-depth digital marketing assessments help healthcare businesses prioritize and focus on the areas that will generate the greatest return.

How Do Your Digital Marketing Efforts Stack Up?

Our team evaluates your digital marketing and related patient engagement activities relative to best practices, benchmarks or competitors and makes suggestions based on a patient acquisition framework:

Source

Be well positioned and easy to find to compete effectively.

Evaluate

Be the authority by providing the content to support decision-making.

Choose

Break down the barriers for frictionless choice – engage patients anywhere, anytime with real-time, two-way, multi-channel capabilities.

Convert

Simplify the first appointment — true "digital front door" — e-intake, engagement and scheduling.

Intelligence

Real-time analytics to enable better-informed decisions across the patient decision-making journey.

How Our Digital Marketing Assessment Works.

The wide-ranging assessment includes a score on the following:

Your website

An evaluation of site authority and SEO compared to competitors, as well as vital aspects like ADA compliance and content relevancy.

Digital advertising

Evolve evaluates digital efforts via key performance indicators, taking into account industry benchmarks and age of campaign.

Google Business Profile

Evolve performs a quality and optimization check. This includes verifying the presence of key, updated information.

Analytics and reporting

Evolve reviews existing reporting, including checking for a consolidated marketing dashboard.

Patient engagement

A review of engagement tools that support conversion, such as omnichannel capabilities and frictionless forms.

Call tracking and attribution

Evolve reviews call tracking implementation and checks for attribution issues.

Ultimately, this digital marketing assessment provides healthcare organizations with an assessment of their digital efforts and practical recommendations for improvement where applicable.

The Patient Acquisition Diagnostic

Know where you stand from a marketing perspective to make better informed decisions on strategy, tactics, priorities and budget. Provide up to three competitors, and we’ll quantitatively assess your web presence and current marketing performance relative to them.

Patient Acquisition Diagnostic Scorecard