Search Engine Optimization (SEO)
Search engine optimization (SEO) refers to the strategies and tactics of getting a website to rank higher in search engines, such as Google, with the purpose of increasing unpaid traffic to the site. Because search is one of the main ways consumers seek information, SEO is often simply referred to as Google optimization. SEO consists of several components, including web design, on-site SEO, off-page SEO, local SEO and online review management.
SEO Site Audit
An SEO site audit is a thorough evaluation of your website's search engine optimization. It is a first step in helping to diagnose and improve the search engine optimization issues and opportunities with your site to drive more organic traffic and overall conversion rates.
Local SEO
Local SEO helps your medical practice be more visible in local search results on Google. Any practice that has a physical location can benefit greatly from local SEO, but it’s particularly important for those with multiple locations.
Link Building
Link building is an effective off-page SEO tactic that requires establishing relevant hyperlinks to your website from credible external sites. These links act as third-party endorsements of your site, increasing the likelihood of your site ranking highly in search engine results.
Online Review Management
The quality and quantity of online reviews can make or break a practice’s online presence and ability to compete effectively in a local market. As such, we partner with rater8, a top healthcare reputation management company, to build online reviews and enhance patient feedback.
On-site SEO Optimization
On-site SEO involves optimizing the specific pages on a website to rank higher and earn more organic (unpaid) traffic from Google’s search engine.