Evolve Healthcare Marketing

Solutions

Search Engine Optimization (SEO)

SEO For Medical Practices

Boost your practice’s search ranking with the help of healthcare marketing specialists.

What is SEO?

SEO, or Search Engine Optimization, is a digital marketing strategy for improving a website’s visibility in search engine results. Its three key aspects are:

A comprehensive SEO strategy often involves a combination of these three components.

How We Do SEO For Medical Practices

At Evolve, we specialize in patient acquisition for multi-site medical practices. With an exclusive focus on healthcare marketing, we’ve developed SEO strategies to deliver the right kinds of patients each month for practice leaders.

Detailed technical audit

Credibility and user experience are key factors in the patient decision-making process. According to Contentsquare’s 2023 Digital Experience Benchmark report, when visitors across all industries are forced to wait for pages that take more than 2 seconds to load, bounce rates reach 49%. 

We perform an in-depth audit of all technical SEO aspects of your website. This involves assessing page load times, the quality and quantity of backlinks pointing to your website, site navigation, accessibility, keywords and more. This provides an SEO roadmap to improvement.

Backlinks are links from one website to yours, normally pointing to you as a source of information. They serve as online recommendations, so good backlink building ensures getting links from reputable sites. Non-reputable sites hurt your credibility, decreasing your ranking on search engines.

Evolve provides detailed competitor analysis reports. This helps you identify and understand key competitors by comparing Google search rankings, top keywords (what words people use to find you), popular pages, content quality and backlink profiles (links pointing to your website from other websites). By evaluating your competition’s impact through web traffic, organic & paid search rankings and keyword performance, we can enhance your online presence and maintain a competitive edge.

Keyword Research

Keywords are the words or phrases people type into search engines to find information. Choosing the right ones to improve your practice’s search engine rankings requires in-depth research. The Evolve team will:

We select the best keywords to make sure your practice gets consistent, reliable leads every month by looking at the actual possibility of ranking for each one.

A user-friendly website is key for SEO-optimized websites and landing pages. Our team ensures our websites have intuitive navigation, mobile responsiveness, relevant content and more. In addition, we use a content outline, which is a structured plan for creating content with SEO in mind. It includes targeted keywords, internal and external links, clear headings and optimized meta descriptions.

You deserve full transparency. That’s why Evolve provides an on-demand, easy-to-use reporting dashboard. We avoid distracting you with irrelevant data and only report meaningful metrics, such as time per session, bounce rate and conversions. Our team continuously monitors these insights to ensure our strategy meets your patient acquisition goals.

SEO is simple and effective with an experienced, specialized agency.

Many agencies resort to smoke and mirror tactics when describing SEO to create confusion and uncertainty. A reliable healthcare marketing agency will simplify it so you can make informed decisions.
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