Evolve Healthcare Marketing

Solutions

Social Media Marketing

Social Media Marketing for Medical Practices

Team up with experts in social PPC advertising for doctors to capture more of the right kind of patients each month.

We don’t just promise — we deliver

How We Do Social Media PPC for Medical Practices 

We engage your most suitable patients when they need your practice the most.

Social media PPC has a distinct advantage through the precise targeting tools of the Meta Audience Network, which encompasses thousands of mobile apps and websites, including Facebook and Instagram. This allows us to attract not only a vast quantity of potential patients but also the specific demographic that aligns with your practice’s requirements.

What is Social PPC?

Social media marketing, also known as Social PPC (Pay-Per-Click) is displaying ads on social networks. This is a type of paid, or inorganic, marketing. Non-paid strategies may include posting about your practice for free.

The ability to reach people on social media without paid advertising has dropped significantly in hopes you’ll pay for visibility. In fact, there’s a good chance that Meta’s algorithms will make your posts on Facebook visible to only a few followers.

Establish Strategy

Determine the best social platforms, campaign structure and keywords based on target audience and patient acquisition goals.

Search Engine Optimized Creative

Create compelling ad & landing page copy tailored to ideal patient base, using keywords strategically to achieve maximum engagement.

Optimization

Track results with a real-time reporting dashboard and alter campaigns to hone in on best-performing strategies.

Ongoing Support

Monitor campaign(s) even after initial 90-day pilot to ensure you’re still achieving desired patient acquisition.

Leverage Social Media With a Reliable Healthcare Marketing Agency

Reach healthcare decision-makers with precision targeting

The Meta Audience Network and LinkedIn are great tools for ultra-specific audience targeting, provided your agency understands how to utilize them. Evolve drives high conversions by identifying and targeting the healthcare decision-makers for families.

Who are the healthcare decision-makers?

According to the U.S. Department of Labor, mothers make 80 percent of health care decisions in the United States. With this in mind, let’s say you’re an ENT practice and want to target those who snore. An experienced, specialized agency would know that a powerful strategy is to target women over age 40 who are bothered by their spouse’s snoring.

Our team doesn’t just set campaigns in motion and step away. We constantly refine our efforts to ensure results beyond an initial 90-day pilot. So your team can make informed decisions about your campaign, our dashboard is easy to navigate, has real-time reporting and only contains useful metrics.

HIPAA regulations are rapidly extending into digital marketing, and the last thing you need is to worry about potential lawsuits. Luckily, our team ensures HIPAA-compliant tracking mechanisms, HIPAA-secure landing pages and more. With Evolve, there are no risks.

What You Can Expect From a Social PPC Campaign With Evolve