ABA Therapy

The world has changed, and practices can’t survive on provider referrals alone. People today are turning increasingly towards digital means to find their doctors, look up symptoms and find medical information.  It’s crucial for healthcare providers to position themselves as an expert source of this information and to be easily findable online.

Today, 77% of patients will search for services in their area online before they make an appointment.  Top-performing practices are embracing this new reality by investing in digital marketing to be visible at the right time and with the right message to the right people making those searches. If not, they’ll go elsewhere.

At Evolve, we help our clients seize this shift and turn it into an opportunity to outmaneuver the competition.

A successful client onboarding process is essential for digital marketing.  Onboarding is the most extensive time needed from the client.  We don’t overwhelm new clients, but we need to make sure you get enough information to help you with your strategy to achieve your short and long-term goals as a business and set clear expectations. 

Here is an outline of a typical client onboarding journey:

1. We send forth an onboarding document to be signed and a launch packet to gather necessary information from your team. We divide our questions into categories: general client information, branding and marketing, business and industry, brand assets and access to client accounts. Packet completion is needed 48 hours prior to the client kickoff call.
2. We have a kickoff call to review the nuances of your company and ensure our goals are aligned. This is the largest time commitment for a meeting you’ll need to make, typically 45-60 minutes. We confirm timelines, milestones, scope and expectations, and dig into your intake process so we can coordinate digital marketing with operations.
3. We schedule weekly pre-launch campaign calls, 15-30 minutes each, prior to the website/digital campaign launching. These calls allow us to discuss any outstanding items for your campaign.
4. Upon completing our research, we develop a strategic advertising plan, including creative concepts. 
5. You provide feedback on creative concepts. We adjust accordingly and launch digital campaign(s).
6. Evolve keeps track of your campaign and makes adjustments as needed. We schedule monthly check-in calls with you to discuss results and collect feedback.

The timeline for a successful campaign depends on its size and scope as well as the medical specialty. With that said, conservatively, our campaigns tend to take 3 months to show significant results. At 4 months, we tend to reach 7-10x ROI, with full maturity at around 9-12 months.

We offer full transparency — your campaign’s KPIs will be tracked in your custom dashboards. 

As the saying goes, you can’t manage what you can’t measure. Our experience marketing for various ancillary specialties,  from physical and occupational therapy to home health and radiology, has qualified us to make educated predictions.

On average, our ancillary practice programs generate a 7-10x ROI within a four month pilot program. Our consistency is such that we use this benchmark to establish a predictability model that anticipates results for each program, i.e., a performance forecast. This will help you know what to expect for ROI as your campaign goes underway.

During the onboarding process, we appreciate your active engagement. Your input and collaboration will play a crucial role in ensuring our objectives are aligned. 

Past this point, your level of involvement is largely up to you. We will send forth digital material for your timely feedback and approval. Once the digital campaigns are running, they operate like a well-oiled machine. 

However, we schedule monthly performance recap meetings to ensure your continued satisfaction and that all projects are completed on time and within budget. This is also an opportunity for your Customer Success Manager (CMS) to walk you through your results.

For practices that hire digital agencies, KPIs are the cornerstone of measuring and defining an agency’s worth. But without context, numbers are just numbers. Our CMS provides deeper learnings from the metrics so that Evolve can refine and optimize your strategy and tactics to further improve the results in the coming months.