Do you have an effective and scalable lead generation program?
Learn how our B2B healthcare clients are fueling growth regardless of the disruption in healthcare industry trade shows and in-person meetings.
B2B Healthcare marketers can no longer succeed on tradeshows alone.
Traditionally, many healthcare businesses have relied heavily on industry tradeshows and related in-person tactics to fill the sales pipeline. Unfortunately, COVID shut down many of those options, and it remains unclear if they will return.
Buyer behavior shifted dramatically long before the arrival of the pandemic: Today, it is estimated that 70% of the B2B buyer journey is completed online.
- A 2013 study found more than half of hospital administrators went online to do their own product research. While online, buyers are researching product features, identifying vendors and comparing products. (Google and HIMSS)
- 57% of the purchase decision is completed before a customer even calls a supplier. (CEB)
- In 2020, an estimated 85% of all B2B sales decisions were made without any human interaction. (Gartner Research)
As such, top performers in the industry have moved toward data-driven B2B digital marketing strategies and tools to enable them to systematically identify, engage and influence hard-to-reach decision-makers.
How we’ll help you grow:
By the numbers:
We specialize in helping organizations target hard-to-reach decision-makers in provider organizations such as health systems, hospitals, surgery centers and practices.