Evolve Healthcare Marketing

B2B Healthcare Businesses

B2B Healthcare Marketing: Evolve Helps B2B Businesses Achieve Growth

Fuel B2B healthcare growth through an effective and scalable lead generation program.

B2B Healthcare can no longer succeed on in-person tactics alone.

Traditionally, B2B healthcare marketing has been based around industry trade shows, conferences and in-person meetings. When COVID erupted and shut down many of those options, it became clear that B2B healthcare needed digital alternatives to generate sales.

However, buyer behavior shifted dramatically long before the arrival of the pandemic and has only continued since:

  • A 2013 study found that more than half of hospital administrators went online to do their product research. While online, buyers researched product features, identified vendors and compared products. (Google and HIMSS)
  • In 2020, an estimated 85% of all B2B sales decisions were made without human interaction. (Gartner Research)
  • It’s predicted that 80% of B2B sales interactions between suppliers and buyers will occur through digital channels by 2025. (Gartner Research)

As such, top performers in the industry have already moved toward data-driven B2B healthcare marketing strategies and tools. Thus, enabling them to identify, engage and influence decision-makers.

Evolve does B2B healthcare marketing.

We’ve helped over a dozen B2B businesses tackle critical issues of expanded sales cycles, increasingly consumer-based markets and more through our advanced digital B2B healthcare marketing tactics. 

Our team develops tiered strategies for meeting our clients’ goals. This may include: 

Brand Strategy

Differentiating brand in a highly competitive marketspace, positioning company at the top of its field, etc.

Content Marketing

Creating a scalable, inbound lead generation program.

Digital Marketing

Leveraging the latest digital tactics to expand reach and engage consumers through various channels.

Lead Generation

Enacting a physician-led calling campaign to generate consistent, high-quality leads.

Financial Modeling

Devising a sales/marketing model to provide a roadmap for securing contracts, benchmark performance, etc.

Since our founding, we’ve perfected our healthcare digital marketing tactics to generate thousands of leads and millions in revenue. 

Ready to get started?

How we’ll help you grow:

1. Evaluate Your Business

Provide an objective assessment of how your business is positioned to compete versus the competition in a specific market.

2. Establish Your 90-Day Plan

We’ll work with you to develop a plan for the next quarter of marketing initiatives to generate more leads.

3. Implement and Grow

As your digital presence and internal processes improve, you’ll experience:

Results – Market engagement data in real time
Insights – Intelligence to fuel process improvement
Clarity – Greater understanding of your marketing ROI through real-time reporting

By the numbers:

We specialize in helping organizations target hard-to-reach decision-makers in provider organizations such as health systems, hospitals, surgery centers and practices.

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Nine-month increase in website traffic for an M&A firm
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increased lead generation for ASC management company
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increased lead generation for outsourced physician services company
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increased lead generation for healthcare technology company

Ready to grow?

Speak with one of our experienced B2B healthcare marketers to see how we can help you meet — and even exceed — your growth goals.